There are fewer and fewer media outlets today, yet increasing numbers of organizations and companies are trying to get in the media. Achieving media recognition in this fiercely competitive environment requires the knowledge, expertise and contacts of experienced media relations professionals.
Achieving positive visibility in the media is a primary service we provide our clients when it serves their marketing goals and objectives. Unfortunately, too many PR firms believe their job is to just churn out news releases whether they get noticed or not. We believe our job is to see that our clients' stories get noticed – in print, television and radio.
.Our public relations media services achieve results because we understand the media. We know what types of stories will grab media attention. We first work hard to uncover client stories and information that are likely to attract media interest. We give thought to the specific media or reporter(s) who we believe would have interest in the story. We then write a carefully-crafted story pitch (not necessarily a news release) and assure it gets to the targeted media or reporter(s).
FMG's skills at media placement are proven. We have generated hundreds of stories in media across the United States, Asia and Europe.
By the same token we are sometimes called upon to try to diffuse a situation where the media want to write about an issue that may not be in the best interests of a particular client. This usually occurs when we partner with attorneys on sensitive litigation matters. We are well versed in how to handle these types of delicate situations.